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Who is Cippy?
We get asked a lot about our mascot Cippy. For those of you curious, Cippy is a ghost, and he was born three years ago at the time of start-up, and I’d love to share the importance of Cippy to our brand.
“Mascotte” means lucky charm in French, which explains the importance given to a mascot, especially for business. Using a mascot in brand marketing is not a new concept. The Michelin Man is nearly 125 years old! So, suppose you are planning to use a mascot for your brand. In that case, there are many places to look for inspiration or even to analyze the impact of mascots to understand whether you need one.
When you google the importance of a business mascot, this is what you get:
A brand mascot, which can be an object, a person, an animal, or something completely invented, is a character that strengthens and “humanizes” the brand itself. It can amplify your reach and is considered a smart and funny way to make your brand personality and, consequently, your marketing special and unique.
The starting point of developing a brand for our founders was that they wanted to create a business in telecom with the primary benefit of transparency. Transparency in business has many benefits; it provides trust and goodwill while safeguarding customers’ best interests and increasing internal employee morale. Historically, large telecom carriers have not held a great reputation in the business telecom market. Vendors have been accused of price gouging and holding customers in unfair, expensive contracts even when not able to offer stable or secure solutions. Being clear and concise is key to a long-term relationship, as transparency fosters customer retention by offering satisfaction and trust through openness and involvement in all onboarding and ongoing processes. When all customers have access to limitless information on all they seek from a telecommunications partner, it becomes easy for them to trust in the people, security, and infrastructure their organizations rely on for vital communications.
ClearlyIP has 5 Key Strategies to Maintain Transparency
- Build trust in-house. The first step to pursuing transparency with the customer is to achieve it within the business itself.
- Don’t play games with pricing. Keep it simple, fair and, competitive, easy to understand with customer loyalty incentives.
- Be honest and clear about technology infrastructure, redundancy, and security.
- Publish company values, including mission, vision, and values.
- Never stop communicating with the customer.
The name ‘Clearly’ is simply understood to define transparency. Attach ‘IP’ to that, and voila- you have ‘ClearlyIP,’ which can be interpreted in several ways…
- VoIP Is All We Do
- Clear VoIP Connections
- VoIP is King
So what is clear and transparent? A crystal clear ocean in the Caribbean? A clean glass of drinking water. A contact lens or pair of reading glasses. A ghost hovering over you as thin as air! YES! Now we were on to something. Clear + Ghost
Our in-house graphic designer genius got to work! Shaun played with fonts for the company logo ‘ClearlyIP.’ He noticed that the font for the ‘a’ looked like a circle, but the bottom right corner was square, so it gave a shape of a ghost-like character. After playing around with different fonts, shapes, and designs, Cippy the ClearlyIP Ghost was created. With so many fun options to have Cippy partake in to demonstrate how our technology is so clearly the right choice for businesses.
We hope you enjoy him as much as we do! We launched our new website homepage on August 31, 2022, and Cippy is in top form to greet you with the promise of a genuine and long-term relationship with a company that proudly offers higher ethical standards. Check it out!
